The PANI project was conceived in London and is a brand heavily focused on water (PANI) and the surrounding contexts. We place specific care and attention toward user groups, technical materials, garment construction and fabric dyeing.


PANI in SANSKRIT is pronounced ‘paani’ and translates to ‘water’ in ENGLISH.
Aside from clothing, our future charitable endeavours via the PANI PROJECT will look to help promote better knowledge surrounding the topic of water and to subsequently provide information & resources for those more in need than ourselves via the initiatives we are setting up.